In a follow-up to its Poland Street forerunner, Apartment 58, the global members club for the creative industries launched its new APT58, at Centre Point during LFW. Situated underneath the iconic tower, it spans four storeys and 8,000 square foot. A space to socialise as well as work, it features a host of facilities including a night club, meeting rooms in the original vaults, a locker and mail service and a young creative lounge. There’s even a fashion showroom called The Shop Window showcasing 58 unique curated items by art director Andrew Ibi.
The venue also features a late-license ground floor street food concept restaurant – this bit is open to the public – and will feature a rolling programme of street food vendors. First up is Big Apple Hot Dogs which will be in residence at APT58 for six weeks with their NY style mobile-cart outside. Big Apple use specially commissioned all-natural sausages that are hand-made in London and buns baked by H.W. Anderson’s bakery of Hoxton. Since launching in 2010 in Old Street, it's gained a cult following.
The Apartment 58 Centre Point will continue to be a high-tech home-from-home offering a range of services to support the needs of its members which includes super-fast internet access and technical support provided by Sussed IT and access to tablets and laptops provided by Apartment 58’s partners.
“We were blown away by the response to our first London opening and this move builds on that success offering our members so much more”, said Alan Grant, co-founder of Apartment 58. “When we were offered this unique site, it really was a no brainer for us, being at the heart of London’s traditional creative community in Soho”.
The design by Michael Sodeau Partnership in conjunction with Design Junction takes references from the simple and clean interior design of the original Apartment 58 in Poland Street, married with Centre Point's Grade II listed 1960s interiors designed by Richard Seifert. Says Sodeau said: “I want the interior to feel lived in, in keeping with the original concept of an apartment. There’s a mix of vintage design classics and modern contemporary furniture mostly selected from designjunction. The setting will be a creative cultural hub surrounded by fashion and carefully sourced art work.”
Membership fees from £400 annually